Canada’s New Wellness Goal? Setting Bedtime Boundaries
- Trends
- December 28, 2025
Sleep Country Survey: Nearly half of Canadian adults are getting less than seven hours of sleep a night.
Slow living has been seeping into wellness for years, and 2026 is when it shifts from trend to cultural norm in Canada.
Gone are the days of glorifying 5 a.m. alarms, rigid routines and “new year, new me” declarations. Instead, Canadians are gravitating toward a quieter, more sustainable idea of wellness, built around feeling a little better inside the life they already have. Wearables are quietly backing this up, turning sleep, stress and recovery into scores Canadians glance at over their morning coffee.
Getting a good night’s rest, drinking a little more water than yesterday, taking an everything shower — that’s modern Canadian wellness.
Slow wellness gives brands permission to show up in more thoughtful ways, grounded in how people actually spend their time. When a cultural shift becomes universal, it gives brands a clear runway to build relevance.
Here are ways to add value to Canadians’ lives without adding pressure:
- Tap into sensory messaging: Comfort is sensory. Texture, temperature, scent, sound. Let your messaging make people feel something, not just learn something.
- Align with emotional states, not achievement: Speak to how people feel. Tired, overstimulated, seeking calm, and position your brand as the perfect pair.
- Invite nostalgia without being cheesy: Warm memories. Childhood routines, familiar scents, small comforts. Tap into emotional safety without feeling dated.
If your product can play a role in someone’s unwind, their reset, or their end-of-day moment, therein lies the story.
If you’re trying to understand how your brand fits into the way Canadians think and feel, Vanity can help you translate that into strategy, storytelling and earned coverage.
