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The Art of Giving: Our Take on Gifting in PR
With the holiday season around the corner, gifting is naturally top of mind. But in PR, “gifting” comes with a conversation worth having. Ah, the ...
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Served Hot: The Power of Trade Servicing
Pouring into the right relationships When people think of PR, they often picture influencer moments, press releases or newspaper features. Those are a...
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Community Cred: The Nano Advantage
We all know the pull of high-reach influencers. However, large followings don’t guarantee strong persuasion. Nowadays, PR is starting to look l...
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Canada’s New Wellness Goal? Setting Bedtime Boundaries
Sleep Country Survey: Nearly half of Canadian adults are getting less than seven hours of sleep a night. Slow living has been seeping into wellness f...
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