With the holiday season around the corner, gifting is naturally top of mind. But in PR, “gifting” comes with a conversation worth having. Ah, the art of gifting. Sending a beautifully packaged product into the world and watching it land in the hands of the right creator is exciting. It creates visibility, credibility and brand love that traditional advertising can’t …
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Pouring into the right relationships When people think of PR, they often picture influencer moments, press releases or newspaper features. Those are also viewed to be the more “fabulous” parts of PR. Behind some of the most credible, long-lasting brand growth? Trade servicing. It’s an underestimated (and often untapped) portion of public relations. Trade media is often where strong voices …
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We all know the pull of high-reach influencers. However, large followings don’t guarantee strong persuasion. Nowadays, PR is starting to look less at scale and more at credibility. Enter: smaller, tighter communities. AKA, nano influencers. What “nano” really means (and why they win) Nano influencers are the often-overlooked creators in the ~5K–15K following range. They deliver higher engagement and tighter conversations because …
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Sleep Country Survey: Nearly half of Canadian adults are getting less than seven hours of sleep a night. Slow living has been seeping into wellness for years, and 2026 is when it shifts from trend to cultural norm in Canada. Gone are the days of glorifying 5 a.m. alarms, rigid routines and “new year, new me” declarations. Instead, Canadians are gravitating …
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