Community Cred: The Nano Advantage

We all know the pull of high-reach influencers. However, large followings don’t guarantee strong persuasion. Nowadays, PR is starting to look less at scale and more at credibility. Enter: smaller, tighter communities. AKA, nano influencers. What “nano” really means (and why they win) Nano influencers are the often-overlooked creators in the ~5K–15K following range. They deliver higher engagement and tighter conversations because …

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Canada’s New Wellness Goal? Setting Bedtime Boundaries

Sleep Country Survey: Nearly half of Canadian adults are getting less than seven hours of sleep a night. Slow living has been seeping into wellness for years, and 2026 is when it shifts from trend to cultural norm in Canada. Gone are the days of glorifying 5 a.m. alarms, rigid routines and “new year, new me” declarations. Instead, Canadians are gravitating …

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