Community Cred: The Nano Advantage

We all know the pull of high-reach influencers. However, large followings don’t guarantee strong persuasion. Nowadays, PR is starting to look less at scale and more at credibility. Enter: smaller, tighter communities. AKA, nano influencers. What “nano” really means (and why they win) Nano influencers are the often-overlooked creators in the ~5K–15K following range. They deliver higher engagement and tighter conversations because …

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