Served Hot: The Power of Trade Servicing
- Education
- February 9, 2026
Pouring into the right relationships When people think of PR, they often picture glossy magazine features, influencer moments, or press releases. Those are also viewed to be the most “fabulous” parts of PR. Behind some of the most credible, long-lasting brand growth? Trade servicing. It’s one of the most underestimated (and powerful) parts of public relations. Here’s the part many …
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Community Cred: The Nano Advantage
- Education
- January 26, 2026
We all know the pull of high-reach influencers. However, large followings don’t guarantee strong persuasion. Nowadays, PR is starting to look less at scale and more at credibility. Enter: smaller, tighter communities. AKA, nano influencers. What “nano” really means (and why they win) Nano influencers are the often-overlooked creators in the ~5K–15K following range. They deliver higher engagement and tighter conversations because …
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