We turn questions into headlines editors run, buyers trust and teams act on. From quick pulses to nationally representative studies, we design research that powers PR and trade. Then, we translate findings into newsroom-ready stories and buyer-ready evidence. We work with third-party experts so every stat comes with receipts.

Services include:

• PR-first research design: Message testing, trend pulses and concept/creative tests. Bilingual instruments (EN/FR) and regional oversamples where needed.

• Trade studies: Retailer/restaurant/education operator surveys.

• Analysis that travels: We synthesize results with search/social listening and category data to find the story, not just the stat, then package it for media.